The interior design of the "Kohldampf" restaurant is inspired by famous video games and typical 80s decor.

Wishing to level up their brand identity, the owners approached me to elaborate a playful communication concept, that contributes to the unique charm of the location.

I started with developing the fitting claim “mampf mampf", that matched the restaurant's identity just as well as the over dimensional playing cards showcasing the restaurant's menu.

Stamp cards – looking like the famous board game "Connect Four" – brought even more fun to the table by giving the customers the opportunity to effortlessly gamble a bit whilst eating.

The cherry on top was the flyer, that paid hommage top the iconic GTA video game series and challenged the customers to fulfill a mission in order to get their discount.

#Idea #Creative Direction #Art Direction
#Project Management