During my time as lecturer at the "Alsterdam Media School" the prestigious "Spiegel Verlag" approached me with the following questions:

How would you change the concept and design of "Spiegel Online" to make it more attractive to young readers? And what are your design suggestions for our upcoming youth platform "Watson"?

They undoubtedly knocked at the right door, as no one can give more qualified answers to that than young adults getting educated in communication design. I had the great honor to supervise their search for answers from start to finish.

After composing a team of the best students throughout all semestres, I elaborated an interdisciplinary briefing considering the individual strengths of each talent and accompanied them until the successful presentation of their results.

#Docent #Project Management
#Creative Direction #Art Direction

#Arina Braun #Damian Hütter #Jojo Franke #Marcel Gornowitz